Spain…is different.


The famous slogan “Spain is different” was created in the 60s from the Francoist Ministry of Information and Tourism. This slogan intended to publicize a tourist destination different for our European neighbors, with sun, beaches, bulls and tambourines.

Needless to say, the negative connotations have taken over by the merits of this slogan, and is now nothing more than a joke to justify behaviors and situations that in any other civilized place would be unthinkable… Anyway, what to say!

The first composition gives name to the collection and contextualizes it. In this case, the verbal element has greater weight than in the rest of works, appearing all the elements that define it. All the elements are led –as it could not be in other way – by the Gerd Arntz pictograms in progressive layers of information that, as overlapping print tests are describing the different scenes and situations.

Like all other compositions, it is manually printed in three colors and four runs in a 1964 Korrex Hannover press on Fedrigoni Materia Materia Gesso paper, 19 ¾ x 27 ½” (50x70cm.)

This is a limited edition of 60 prints that are sealed, numbered and signed by the author. They are available as individual prints or as a collection.

All the prints are letterpress printed in four runs and three inks in a Korrex Hannover of 1964, on Materica Gesso Fedrigoni’s paper.

Size: 19 ¾ x 27 ½” (50x70cm.)

*All compositions fit in IKEA frames. We strongly recommend Strömby model in black.

See Spain… is different. Politics »