Polysemy is a concept that, as many, the semiotic took out from the linguistic. It describes the peculiarity that some messages have to express different meanings. Although advertising and graphic language use polysemy normally, this ambiguity is perfectly shown and perfectly measured, so that the ultimate goal, in this context, is the unequivocal understanding of the messages. This is a functional mortgage that one may be released when dealing with formal or artistic interventions; the audience – if willing to – will come out with the relevant conclusions.What expresses this composition? The middle sign is floating or is is sustained by the hand (or finger) which appears on the base? And what these items represent? It is some kind of allegorical figure? Does it symbolize some value? Well, you shall decide: – to tell you the truth – in case it did suggest something, I do not even remember!
The following images belong to an edition of bigger size (15¾ x 19¾”)
Reedition available on BunkerType’s online store.