Letterpress Archivos | Bunkertype

Polysemy. (Composition in wood type)

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Polysemy is a concept that, as many, the semiotic took out from the linguistic. It describes the peculiarity that some messages have to express different meanings. Although advertising and graphic language use polysemy normally, this ambiguity is perfectly shown and perfectly measured, so that the ultimate goal, in this context, is the unequivocal understanding of the messages. This is a functional mortgage that one may be released when dealing with formal or artistic interventions; the audience – if willing to – will come out with the relevant conclusions.What expresses this composition? The middle sign is floating or is is sustained…

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